Viral marketing used to rely heavily on email but it has grown substantially
in recent years to take in many other forms and strategies. A successful
viral marketing campaign can be created in many different ways including:

Email
The most traditional method of viral marketing was email and it is still a
viable method today. There can be restrictions on email and spam filters can
sometimes get the better of you, but the results can still be outstanding.

Newsletters
Newsletters build upon email viral marketing but they allow you to provide
even more information to prospective customers. A fantastic newsletter can
also assist with website traffic.

Blogging
Possibly the most powerful of all methods in recent years, blogging allows
website visitors to interact with your site and you can also interact with
other bloggers so cross promoting is easy and effective. Blogging also
allows easy customer feedback through comments, leading to increased word of
mouth sales.

Chat Rooms
Having a chat room on your site means customers can chat to each other and
hopefully recommend your products. You can also conduct tele-seminars which
can attract prospective buyers.

Tell-a-friend Scripts
As long as you include a privacy policy, tell-a-friend scripts are a
powerful way for people to quickly and easily pass on information to their
friends as a recommendation for your products or services.

Video clips
Posting videos on sites like YouTube or even on your own site can get the
viral machine pumping. People love video as they can digest information
easier.

Flash games
Flash games get passed around through email and if you can include a small
unobtrusive message in the game about your site, you can literally get
thousands of visitors. You can also submit flash games to big game sites or
social sites like Facebook where they can be accessed by millions of people.

Viral marketing has so many possible methods and implementations that it is
impossible to ever run out of ideas. By combining several methods together,
your word of mouth marketing campaign is sure to bring results.

Allen Jesson
Poet and Intrepreneur
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